About Us

WHO WE ARE

Let’s build a prosperous future, together.

Firdaus & Associates Group is a leading provider of comprehensive real estate consulting services, offering expertise in property and business valuation, real estate agency, property management, market research, and real estate consultancy. We collaborate closely with our clients to enhance their property knowledge by delivering tailored solutions that combine professional insight with practical consultancy. Backed by a dedicated team, robust office infrastructure and advanced automation, we are committed to delivering exceptional value while fostering long-term relationships and sustainable business growth.

Since our inception in 1998, we have steadily evolved from providing basic valuation services for private individuals to serving financial institutions, expanding into real estate agency work in the subsale market, project marketing for new developments, and property management for residential strata properties and commercial buildings. In 2023, we proudly celebrate our 25th anniversary, marking a quarter-century of excellence in the real estate consultancy industry.

Originally, our core services were organised into specialised departments under Firdaus & Associates Property Professionals Sdn Bhd, each led by senior personnel to ensure focused and high-quality service delivery. These departments worked collaboratively to address overlapping client needs, providing holistic solutions. Today, our services are streamlined into three distinct private limited entities, each specialising in key areas of the property market:

FAPP

Firdaus & Associates Property Professionals Sdn. Bhd.

Property valuation, consultancy and market research.

FARE

Firdaus & Associates Real Estate Agency Sdn. Bhd.

Corporate real estate agency, subsales, leases and project marketing.

FAPMS

Firdaus & Associates Property Management Services Sdn. Bhd.

This structure allows us to deliver focused, expert services while maintaining the flexibility to address complex, multi-faceted client needs.

Through continuous innovation and the integration of advanced information technology, we strive to provide superior property insights and solutions. Our goal is to build trusting, long-lasting relationships with our existing clients while forging new partnerships that drive mutual success.

At Firdaus & Associates Group, we are not just consultants — we are your partners in navigating the dynamic real estate landscape.

Our Vision

To become the leading real estate professional group, recognised regionally and globally for excellence, innovation and client-centric solutions.

Our Mission

To achieve our vision, we are committed to expanding our presence by establishing branches across Malaysia, the Southeast Asia region and major global cities. We strive to uphold our vision by contributing to a more productive business environment, enriching the success of our partners and clients, and ensuring efficient, stable and effective processes.

Our mission is to secure the trust and satisfaction of our clients and partners, fostering long-term engagement and sustainable business relationships. In pursuit of excellence, we are dedicated to upholding the highest standards of integrity, professionalism and ethical practices in all our deliverables, work processes and professional conduct.

How We Work

Firdaus & Associates Group brings a wealth of knowledge and experience across diverse fields of property consultancy. We cater to a broad spectrum of clients, including individuals, corporations, insurance and financial institutions, as well as semi-government and government sectors.

Our approach is rooted in professionalism, accountability, and reliability, ensuring that we deliver consulting solutions that are both efficient and effective.

STEP ONE PROCESS

Marketing our Services

Each of our entities is focused on creating business opportunities within their respective services. We encourage our team members to proactively identify potential clients and business partners. For example, our Valuation division boasts a mobile team that provides on-site valuation solutions to various bank branches, ensuring convenience and efficiency for our clients.

STEP TWO PROCESS

Getting Instructions

We have a clear understanding of the scope of work and place great emphasis on the preparation of documentation, ensuring it includes both factual descriptions and informed opinions. Our team is highly trained in documentation standards, including reporting protocols for valuation reports, real estate agency information memos and property management reports.

STEP THREE PROCESS

Work Process

Our workflow follows a systematic process, starting with site inspections, thorough research on relevant information and facts, forming well-grounded opinions and culminating in the preparation of detailed documents. To ensure a seamless transition from physical work to the drafting of the final product, our team strictly adheres to Standard Operating Procedures (SOPs). For transparency and accountability, all files and processes are time-stamped in both the physical files and the system.

STEP FOUR PROCESS

Completion of Deliverables

We place a strong emphasis on the finalisation of reports and deliverables, ensuring seamless integration with invoicing, payment workflows and the closure of each files. Our team is committed to delivering meticulously crafted and polished outputs, adhering to the highest standards of quality. We ensure timely submission and provide dedicated after-sales support to promptly address any client queries, fostering long-term satisfaction and trust.

Board of
Directors

The Firdaus & Associates Group is guided by a distinguished Board of Directors, comprising 11 senior partners with extensive experience in valuation, real estate agency and property management services. Each director is an established property professional in their own right, recognised and respected within the property fraternity. Collectively, they bring over 80 years of industry experience, offering unparalleled expertise and insight to the Group.

Roles and Responsibilities:

Strategic Leadership: The Board of Directors determines and oversees the strategic direction of Firdaus & Associates Group, ensuring alignment with the firm’s vision and mission.
Operational Excellence: Each director plays an active role in managing day-to-day operations, including client relations, personnel management, office administration and business development.
Business Growth: The directors are instrumental in driving business origination and growth, leveraging their vast networks and industry knowledge to expand the Group’s reach and impact.

With their combined expertise and dedication, the Board of Directors ensures that Firdaus & Associates Group remains a trusted leader in the real estate consultancy industry, delivering exceptional value to clients and stakeholders alike.

Datuk Sr Firdaus Musa

Group Executive Chairman

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Datuk Sr Firdaus Musa is a distinguished figure in the real estate and property consultancy industry, with a career marked by extensive experience and professional excellence. He began his journey in the early 1990s at Knight Frank, where he honed his expertise in real estate consultancy. Leveraging this knowledge, he established his own practice in 1998 as a small niche firm, which has since grown into a multi-faceted property consulting group. Today, the group operates through a network of companies with a workforce of over 1,000 employees across its headquarters, branches and site offices.

Datuk Sr Firdaus holds an honours degree in Urban Real Estate Management from Kingston University, London and is a registered valuer, real estate agent and property manager by profession. He is a Fellow of several prestigious professional bodies, including the Royal Institution of Surveyors Malaysia(RISM), the Association of Valuers, Property Managers, Estate Agents, and Property Consultants in the Private Sector, Malaysia(PEPS), the Institute of Malaysian Property Agents and Consultants(IMPAC), the Malaysian Institute of Estate Agents(MIEA) and the Malaysian Institute of Professional Property and Facilities Managers(MIPFM). Additionally, he is a professional member of international organisations such as the Royal Institution of Chartered Surveyors(RICS), the International Real Estate Federation(FIABCI), the International Association of Certified Valuation Specialists(IACVS), the Business Valuers Association Malaysia(BVAM), the ASEAN Valuation Association(AVA) and Persatuan Perunding Hartanah Muslim(PEHAM).

Throughout his career, Datuk Sr Firdaus has held numerous leadership roles, including serving as the Secretary General of PEPS, Immediate Past President of FIABCI Malaysia Chapter and Organising Chairman of the Malaysian Developers Awards(MDA). He has also been a past board member and EAPC committee member of the Board of Valuers, Appraisers, Estate Agents, and Property Managers (BOVAEP), Deputy President of IMPAC, Secretary General of RISM and Director on the Board of MIEA. Furthermore, he has contributed to education as a committee member at Institut Penilaian Negara (INSPEN) and University Malaya as well as an external assessor at UCSI College.

In recognition of his dedication and contributions to NGOs and the real estate consultancy profession, Datuk Sr Firdaus has been honoured with the Darjah Pangkuan Seri Melaka (DPSM), which carries the title Datuk and the Ahli Mahkota Pahang (AMP) and had won numerous awards. Currently, he oversees the smooth running of the group’s operations and oversee the head office in Wangsa Maju, Kuala Lumpur, ensuring the continued growth and success of his organisation in the real estate consulting industry.

Sr Nik Alim Amirah Nik Ab Rahman

Group Executive Director

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Sr Nik Alim Amirah is a highly accomplished property valuer with over 30 years of extensive experience in the field. He began his career in 1990 as an executive at Mohd Nor & Partners, where he spent more than 15 years honing his skills and advancing through the ranks. During this time, he handled a diverse range of valuation assignments, including residential properties and purpose-built buildings in Kuala Lumpur, primarily for financing purposes. Before joining Firdaus & Associates Property Professionals in 2009, Sr Nik Alim Amirah served as a Director, overseeing operations across multiple states in Malaysia, including Kelantan, Pahang, Johor and the Head Office in Kuala Lumpur. His leadership and profound industry expertise have been pivotal in driving success in these regions.

Sr Nik Alim Amirah holds a Degree in Estate Management from Universiti Teknologi MARA (UiTM) and is a registered valuer, real estate agent and property manager by profession. He is also a professional member of the Royal Institution of Surveyors Malaysia (RISM) and the Association of Valuers, Property Managers, Estate Agents, and Property Consultants in the Private Sector, Malaysia (PEPS).

Currently, Sr Nik Alim Amirah is in charge of the Klang Branch Office, where he continues to leverage his vast experience, leadership, and dedication to deliver exceptional valuation and property services. His commitment to excellence and deep understanding of the industry make him a valuable asset to the organisation.

Sr Prem Kumar

Group Managing Director

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Sr Prem Kumar is a seasoned property consultant with 37 years of experience in the real estate industry. He began his career in 1987 as a valuation executive at Jones Lang Wootton(JLW), eventually becoming a shareholder in 1998. Over the years, he has gained extensive expertise in valuation, estate agency, property management, research, and consultancy, advising on numerous high-profile developments for both local and international clients. His leadership as Director and Team Leader at JLW earned the firm the Royal Institution of Chartered Surveyors(RICS) award for the best valuation team in Southeast Asia in 2021. Sr Prem Kumar also ventured into the corporate sector, serving as Managing Director (Marketing & Sales) at Tropicana Corporation Berhad in 2022 and later as an Independent Non-Executive Director at I-Berhad.

A highly qualified real estate professional, Sr Prem Kumar holds an honours degree in Property Management (1987) and a Diploma in Valuation (1985) from the University of Technology Malaysia, where he was awarded gold medals as the best student in both programs. He is a registered valuer, estate agent and property manager with the Board of Valuers, Appraisers, Estate Agents and Property Managers Malaysia (BOVAEP) and RICS. His contributions to the real estate profession have earned him fellowship status with RICS, the Royal Institution of Surveyors Malaysia (RISM), the Association of Valuers, Property Managers, Estate Agents and Property Consultants in the Private Sector, Malaysia (PEPS) and the Malaysian Institute of Professional Property and Facility Managers (MIPFM).

Sr Prem Kumar has held significant leadership roles, including Chairman of the RICS Southeast Asia Advisory Board (2019–2023) and past Chairman of the RICS Malaysia Board (2017/2018). He also served on the RICS Asia World Regional Board (2012–2017) and was a Board Member and Executive Committee member of BOVAEP, as well as Treasurer-General of RISM. Additionally, he chaired the judging panel for PropertyGuru’s local property awards for seven consecutive years and was a member of the Asia-wide judging panel during the same period.
Currently, Sr Prem Kumar remains actively involved in the industry as the Board Member of BOVAEP, Chairman of the Assessment of Professional Competence(APC) panel and a member of the fellowship assessment panel for Southeast Asia under RICS. He regularly conducts talks, presentations and moderates at conferences, seminars and webinars. He has also been a member of the valuation expert panel for the National Real Estate Research Coordinator (NAPREC) for over a decade and was recently reappointed for another two-year term. As Group Managing Director at the head office in Wangsa Maju, Kuala Lumpur, he works alongside Group Executive Chairman Datuk Sr Firdaus Musa and the senior management team to deliver exceptional property consultancy and advisory services.

Sr Maselfa Masdon

Associate Director

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Sr Maselfa Masdon began her career with Firdaus & Associates Property Professionals as an intern and upon graduating from University Technology MARA(UiTM) in 2011, joined the firm as a Valuation Executive. Over the years, she has held various roles, including Property Management Executive and Real Estate Negotiator, accumulating over 10 years of experience in the real estate consultancy field.

Her expertise spans a wide range of services, including Valuation Assignments - handling diverse property types and purposes, Property Management - managing properties under JMB/MC structures and Real Estate Agency - excelling in project marketing and high-value residential sales.

Through her extensive experience, Sr Maselfa has gained a deep understanding of real estate consultancy work and the standard operating procedures within Firdaus & Associates Group.

She holds a Diploma and BSc(Hons) in Estate Management from UiTM, a registered valuer, estate agent and property manager by profession and professional member of the Royal Institution of Surveyors Malaysia(RISM), Institute of Malaysian Property Agents and Consultants(IMPAC), Malaysia Institution of Property and Facility Managers(MIPFM) and Persatuan Perunding Hartanah Muslim(PEHAM).
Sr Maselfa serves as the Resident Director for Valuation at the Head Office in Wangsa Maju, Kuala Lumpur, where she continues to contribute her expertise and leadership to the firm’s success.

Sr Shamsul Anuar Shamsudin

Associate Director

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Sr Shamsul brings a wealth of experience to Firdaus & Associates Group, with a distinguished career spanning over three decades in the property valuation field. He began his professional journey as a senior executive at Knight Frank in the early 1990s, where he honed his expertise in property valuation. His career later transitioned to the banking sector, where he served for nearly 9 years at Bank Bumiputra and 11 years at Bank Muamalat Malaysia Berhad as the Head of Property Valuation Section. During his tenure in banking, Sr Shamsul managed a wide range of property-related responsibilities, including rental advisory for bank-owned properties, renovation supervision and overseeing collateral properties valued above RM2 million. He also provided strategic advice on value and risk management for charged properties and managed the banks’ real estate portfolios. Prior to joining Firdaus & Associates Property Professionals, Sr Shamsul ventured into property consultancy as the Branch Manager of Jurunilai Bersekutu’s Subang Jaya branch, where he further expanded his expertise in the field.

Sr Shamsul holds an Advanced Diploma in Estate Management from University of Technology MARA(UiTM), a registered valuer, real estate agent and property manager by profession and professional member of the Royal Institution of Surveyors Malaysia(RISM) and the Malaysian Institute of Professional Property and Facilities Managers(MIPFM).
Sr Shamsul is currently in charge of the Petaling Jaya Branch Office, where he leverages his extensive experience and leadership to deliver exceptional property consultancy services.

Sr Noryati Abdul Wahab

Associate Director

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Sr Noryati Abdul Wahab began her professional career in 2000 at CH Williams(now known as WTW CBRE) after graduating with a BSc (Hons) in Estate Management from University of Technology MARA(UiTM). Over the years, she has built an impressive career, gaining 8 years of valuation experience at CH Williams, followed by 6 years at Jurunilai Bersekutu and 2 years at Nilai Harta before joining Firdaus & Associates Group.

Her extensive experience spans major property portfolios across Malaysia, with active involvement in a wide range of retail and corporate valuations. These include valuations for the establishment of Real Estate Investment Trusts(REITs), adding properties to existing REITs, delisting from public companies, loan security, internal management, submissions to authorities, acquisitions and disposals, court submissions, land acquisition, and compliance with accounting and financial reporting standards.

Sr Noryati is a registered valuer, real estate agent and property manager by profession and professional member of several esteemed organisations, including the Royal Institution of Surveyors Malaysia(RISM), the Association of Valuers, Property Managers, Estate Agents and Property Consultants in the Private Sector Malaysia (PEPS), the International Real Estate Federation (FIABCI), the Malaysian Institute of Professional Property and Facilities Managers(MIPFM) and the Malaysian Institute of Estate Agents(MIEA).

Sr Noryati oversees the Setia Alam Branch Office, where she brings her wealth of knowledge and experience to deliver exceptional property valuation and consultancy services.

Sr Nazri Haron

Associate Director

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Sr Nazri Haron began his career in valuation and property consultancy services with Jurunilai Bersekutu, where he served for 10 years at both the Headquarters and Penang Branch. During his tenure, he held various roles, including Valuation Executive, Business Development Manager, and later as a Registered Valuer and Director in early 2018.

His extensive experience spans a wide range of valuation and consultancy services, particularly in corporate valuations for housing schemes, development lands, industrial developments, factories, high-rise office buildings, petrol stations, hotels and resorts. He also specialises in valuation for land acquisition, providing expert insights and solutions to clients.

Sr Nazri holds a BSc(Hons) in Estate Management from University of Technology MARA (UiTM). He is a registered valuer, real estate agent and property manager by profession and professional member of several established organisations, including the Royal Institution of Surveyors Malaysia(RISM), the Malaysian Institute of Estate Agents(MIEA), the Association of Valuers, Property Managers, Estate Agents and Property Consultants in the Private Sector Malaysia(PEPS), the International Real Estate Federation(FIABCI) and the Institute of Malaysian Property Agents and Consultants (IMPAC).

Sr Nazri is currently in charge of the Penang Branch Office, where he leverages his vast experience and expertise to deliver exceptional property valuation and consultancy services.

Sr Mohd Jasni bin Jaafar

Associate Director

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Sr Mohd Jasni Jaafar began his career as a Valuation Executive at Regroup Associates (now known as Savills Malaysia) in Pusat Bandar Damansara, Kuala Lumpur, where he served for 10 years in property valuation and marketing. After leaving Regroup in 2009, he continued to build his expertise with Nasir Sabaruddin & Associates in Melawati, Kuala Lumpur for 5 years, followed by Fadzilah & Fikri Sdn Bhd in Senawang, Negeri Sembilan for another 6 years.

His extensive experience includes a wide range of valuation assignments, particularly in retail valuations for financing and foreclosure purposes. He has worked on residential, commercial, industrial and agricultural properties across regions such as the Klang Valley, Negeri Sembilan, Melaka, Pahang, Kota Kinabalu (Sabah) and Kuching, Miri and Bintulu (Sarawak). Additionally, he has specialised knowledge in valuing technical operation centres(TOC) for telecommunication towers in Sabah and Sarawak, high-rise buildings, and properties for land acquisition purposes.

Sr Mohd Jasni holds a BSc(Hons) in Property Management from Universiti Teknologi Malaysia (UTM). He is a registered valuer, real estate agent and property manager by profession and professional member of the Royal Institution of Surveyors Malaysia (RISM) and Persatuan Perunding Hartanah Muslim Malaysia(PEHAM).
Sr Mohd Jasni currently leads the Putrajaya Branch Office, where he combines his extensive expertise and unwavering commitment to provide outstanding property valuation and consultancy services, ensuring client satisfaction and success.

Sr Md Anizam Md Muis

Associate Director

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Sr Md Anizam Bin Md Muis began his career in valuation and property consultancy services with Raine & Horne International Zaki + Partners Sdn Bhd in Kuantan in 1995, where he served as a Valuation Executive for 5 years. He continued his professional journey with CH Williams(now known as WTW CBRE) in 2001, contributing 16 years of expertise. In 2017, he played a pivotal role in establishing a new branch for Proharta Consultancy Sdn Bhd in Kuantan, where he served as Associate Director.

His expertise lies in retail valuation, covering a wide range of property types, including residential, commercial, and industrial development lands, as well as agricultural properties. He also specialises in valuation for land acquisition purposes, primarily serving clients in Pahang, Terengganu and Kelantan.

Sr Md Anizam holds a Diploma in Valuation and a BSc(Hons) in Real Estate Management from Universiti Teknologi Malaysia(UTM). He is a registered valuer, real estate agent and property manager by profession and professional member of the Royal Institution of Surveyors Malaysia (RISM), the Association of Valuers, Property Managers, Estate Agents and Property Consultants in the Private Sector Malaysia (PEPS), the Malaysian Institute of Property & Facilities Managers (MIPFM) and Persatuan Perunding Hartanah Muslim Malaysia (PEHAM). He is also a Licensed Auctioneer for the State of Pahang Darul Makmur.

Sr Md Anizam is currently in charge of the Kuantan Branch Office, where he brings his extensive experience and dedication to delivering exceptional property valuation and consultancy services.

Sr Azahari Alias

Associate Director

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Sr Azahari Alias began his career with CH Williams(now known as WTW CBRE) Seremban Branch as a Valuation Executive, where he served for nearly 5 years. He then joined Jurunilai Bersekutu (NS) Sdn Bhd, where he was promoted to Officer-In-Charge. In early 2022, he was transferred to Jurunilai Bersekutu (Kajang) Sdn Bhd as a Registered Valuer, managing the operations of the Kajang branch.

With over 23 years of experience in valuation and property consultancy services, Sr Azahari has extensive expertise in retail and corporate valuations for a wide range of properties, including residential, commercial, industrial, agricultural, and special-purpose properties. His work spans regions such as Negeri Sembilan, Melaka, Kuala Lumpur, Selangor and Putrajaya. He is also actively involved in land acquisition valuations and market studies, particularly in Negeri Sembilan.

Sr Azahari holds a Bachelor of Surveying (Property Management) degree from Universiti Teknologi Malaysia(UTM). He is a registered valuer, real estate agent and property manager and professional member of the Royal Institution of Surveyors Malaysia(RISM) and the Association of Valuers, Property Managers, Estate Agents, and Property Consultants in the Private Sector Malaysia (PEPS).

Sr Azahari is currently in charge of the Seremban Branch Office, where he leverages his vast experience and leadership to deliver exceptional property valuation and consultancy services.

Sr Mohd Fahmi Hanapi

Associate Director

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Sr Mohd Fahmi Hanapi began his career in valuation and property consultancy services with Jurunilai Bersekutu in Johor Bahru, where he served for 8 years. During his tenure, he held various roles, including Valuation Executive, Marketing Manager and Assistant Branch Manager. In 2012, he played a key role in establishing a new branch for Nilai Harta in Johor Bahru, where he served as Assistant Manager.

His expertise lies in retail valuation assignments, covering a wide range of property types, including residential, commercial, industrial and agricultural properties across the state of Johor. He has also handled valuations for rating purposes and land acquisition, delivering accurate and reliable results for clients.

Sr Mohd Fahmi holds a BSc(Hons) in Property Management from University Teknologi Malaysia (UTM). He is a registered valuer, real estate agent and property manager by profession and professional member of the Royal Institution of Surveyors Malaysia(RISM), the Association of Valuers, Property Managers, Estate Agents, and Property Consultants in the Private Sector Malaysia (PEPS) and the Institute of Malaysian Property Agents and Consultants (IMPAC).

Sr Mohd Fahmi is currently in charge of the Johor Branch Office, where he brings his extensive experience and dedication to delivering exceptional property valuation and consultancy services.