Signing of Memorandum of Understanding (MoU) Between Firdaus & Associates Real Estate Agency and EdgeProp
We are pleased to announce the signing of a Memorandum of Understanding (MoU) between Firdaus & Associates Real Estate Agency (FARE Agency) and EdgeProp Malaysia, marking the beginning of a strategic collaboration and digital partnership in advancing property marketing and professional real estate services.
The MoU formalises FARE Agency’s subscription and integration into the EdgeProp Agency Platform, a comprehensive digital real estate ecosystem designed to empower agents and agencies through technology-driven marketing, lead generation, and data analytics.
Through this collaboration, FARE Agency gains access to EdgeProp’s state-of-the-art property listing system, AI-powered market insights, and real-time analytics tools that enhance visibility, streamline client engagement, and optimise marketing performance. The platform also provides dedicated agency dashboards, automated property valuation features, and integrated customer relationship management (CRM) functions that enable agents to manage leads more effectively and respond swiftly to market trends.
This partnership signifies a major step in FARE Agency’s digital transformation journey, reinforcing our commitment to innovation and professionalism in real estate practice. By leveraging EdgeProp’s trusted technology and wide audience reach, the collaboration will elevate FARE Agency’s marketing capabilities, strengthen client connectivity, and enhance our overall service experience.
The signing ceremony represents a shared vision between Firdaus & Associates Group and EdgeProp — to drive industry advancement through technology, transparency, and trusted partnerships.
