What Market Research could do for you

Market research is one of the key factors used in maintaining competitiveness over competitors in proposing a development component on your land. Be it a hotel, office, shopping complex, townships, condominium or any types of development, it is important to have information to identify and analyse the market need, market size and competition. It is the systematic gathering and interpretation of information using statistical and analytical methods to gain insight or support decision making. As property development becomes more competitive and property investors getting more sophisticated, a market research and/or feasibility report is consistently being vital to the success or failure of the scheme or making the right investment decision. By having a market research report, it reduces the risks involved in making decisions as well as strategies to market the properties.

We help our clients in providing accurate and latest trends related to demand, supply, potential growth opportunities, competitive pricing as well as help clients in better understanding of the market, thus helps them in the development components, identifying unique selling propositions and demand forecasts.

Our bespoke market research reports can be categorised into two, one being Stage 1 simplified version showing competition and transaction data and Stage 2 being the detailed market research report comprising SWOT and recommendations. Both can be prepared independently and separately.

Our team are serviced oriented and strive to understand the objective and specific requirements of the individual clients. For many of our research assignments we like to work closely with the developer’s consultant team in order to understand fully the aspirations of the development.

We also provide feasibility study report containing financial analysis on the saleability of the development components. We use both traditional and modern methodologies, dependent on the client’s detailed requirements and specific area of analysis which are Cash Flow models, Sensitivity Analysis, Investment analysis and Financial Appraisal.